Joy Jozi was envisioned as a family-friendly dining destination that blended play with quality food. The brand needed to communicate both sophistication for adults and fun for children.

Approach
We developed the brand identity, visual language, and supporting materials to strike this balance. From logos and menus to environmental graphics, the system created a playful yet premium atmosphere that resonated with a broad audience.

Impact

• Created a unique family-restaurant brand in Johannesburg

• Balanced sophistication with playfulness in design execution

• Delivered a cohesive identity across digital, print, and spatial applications