MOAD’s third large scale exhibition, “Fashioning Africa”, explored the history and current landscape of fashion in Africa. HEART was briefed to create the exhibition’s identity as well as develop all the supporting material to create an exciting journey for the visitor reflecting the diversity and rich culture of fashion across the continent.
The identity was based on the flight paths taken by several well-known South African designers that had shown collections all over the world, indicating that African Fashion has a place in the Global Fashion scene. Supporting elements included print and digital marketing elements, vinyl wall graphics and a range of explanatory design elements to guide the viewer through the exhibition.
A2 EXHIBITION POSTER
EXHIBITION INFORMATION CARDS
ARTIST PHOTOGRAPHY A3 BOOK