heART were tasked to develop the identity for a new South African Super group. Never before have so many local legends agreed to partake in a venture of this magnitude for a good cause. The choices are bold, the talent undeniable, the result – unforgettable. 

The brand was based on a military look and feel so that the photography and branding were all in alignment. The roll out for the marketing material was also based on a vintage army style – further conveying that the Blood Brother mean war as they unite in their battle against cancer in support of the Vrede Foundation 10 of South Africa’s biggest music heroes.