BLOOD BROTHERS - BRANDING & MARKETING
heART were tasked to develop the identity for a new South African Super group. Never before have so many local legends agreed to partake in a venture of this magnitude for a good cause. The choices are bold, the talent undeniable, the result – unforgettable.
The brand was based on a military look and feel so that the photography and branding were all in alignment. The roll out for the marketing material was also based on a vintage army style – further conveying that the Blood Brother mean war as they unite in their battle against cancer in support of the Vrede Foundation 10 of South Africa’s biggest music heroes.
COLLECTABLE EMBROIDERED BADGES
COLLECTABLE BAND MEMBER PLAYING CARDS 1/20
SOCIAL MEDIA GRAPHICS