Love Sucks was proposed by 5FM as the coolest way to celebrate Valentine’s Day – single or not. With a SUPERHEROS vs VILLANS theme for 14 February 2014, the brief was to create marketing material (print & digital), as well as entertainment stations at the event, that communicated to partygoers that they could expect a night of unforgettable entertainment with a sassy loved up edge. Riddler cards and love potions, customised strength booths, collectable stickers and banner walls were created to enhance the revelers overall experience. Professional make-up were also on standby to complete the look.